Element Matcha Branding

Element Matcha believes you’re at your best when you’re in your element — and matcha is the best way to get there. Element is an invitation to an altered state of euphoria — an offering from the Earth carefully picked and brewed to enrich your mind, body, and spirit. Element matcha is the highest quality for higher energy. Higher thoughts. Higher highs.

Matcha is quickly growing, and the industry was begging for disruption within a sea of brand boredom and sameness. Insert Element Matcha—a high-quality matcha with an appetite to uplift and enlighten you. My role was to lead the creative positioning, art direction, and design for the brand’s identity, social, photography, and website. Every element of the brand ties back to the core brand promise of accessible high-quality — using earthy colors, clean design, straightforward photography, and a healthy dose of edgy typography and copywriting. Go try some!

Role: Creative Direction | Project: Creative Strategy + Design + Social + Photography

Copywriter & Creative Strategy: Brian Hamilton | Photography: Steph Meyers | Stylist: Olivia Caminiti