Oura X Equinox

Equinox is more than a gym. They’re positioned as an aspirational lifestyle. A mindset. A sign of status. Or as they would put it: It’s not fitness. It’s life. Our goal was to elevate the experience of Equinox Members with a sneaker drop moment for the exclusive “Rest & Recovery Kit.” Positioning Oura as the platform prepares them to get the most out of each day.

Role: Creative Direction | Project: Photography + 3D Motion + Social + Packaging Design

Creative Director: Ben Parisot | Copywriter: Brian Hamilton | Photographer: Luke Gilford | Photography Producer: Ernie Monteiro | 3D Design & Motion: ManvsMachine