Oura Lifestyle Photography

We reset Oura’s lifestyle photography to highlight the human side of Oura and the experience of wearing the ring in daily life. The imagery is relatable yet aspirational. The shoot emphasized a wide variety of activities, hobbies, sports, and arts and crafts, with a mix of close-up hands shots as well as environmental/contextual photos that paint a picture of life with Oura.

Role: Art Direction | Project: Photography

VP Creative: John Agnew | Art Director: Brian Flaherty | Photographer: Sasha Arutyunova